Asians in Asian countries (East Asia and SE Asia) tend to prefer cute girls whereas westerners prefer hot and sexy girls in general.
But I think there's also variation within Asian countries.
For instance, in Japan cute and short girls are very popular but not so much in Korea.
There are Koreans that like short and cute girls but in general Koreans prefer taller girls (but it's not the same as the hot and sexy girls preferred in western countries).
For example, when girls generation first debuted in Japan, I heard that they weren't very popular among Japanese males. Their popularity was limited to Japanese females at first.
Girls generation didn't appeal to Japanese males at first because they were not the short and cute types common in Japanese girl groups.
Picture of girls generation:
On the other hand, short and cute types in Korean girl groups who didn't get much attention in Korea tend to get more attention in Japan.
For instance, Boram from T-ara (the girl I posted in "how old does she look") got more attention than her other members because she's cute and short.
She's barely 5 feet tall, looks young, and cute. She isn't that popular in Korea but in Japan she got the most attention compared to other members.
Tell us what beauty standard is like in other Asian country. Add some pictures too as an example if it's not too much trouble.
Also, tell me what you prefer, cute or sexy. I'm kind of in between.